Target x Pokémon 30th Anniversary Collection Just Dropped Online
Target’s massive Pokémon collaboration is now available online. The collection, announced back in April, celebrates Pokémon’s 30th anniversary with over 75 Target-exclusive items at pretty darn reasonable prices.
Most of the collection takes inspiration from the late '90s and early 2000s, featuring collaborations with brands like Lip Smacker and NatureWell. The only caveat? The items are a mix of in-store and online exclusives, making it a pretty ambitious feat to try and collect ‘em all.
Collection Highlights
Apparel makes up the majority of what’s now available online, with a full line of T-shirts inspired by individual Pokémon. We’re talking Gengar, Eevee, Charizard, and Jigglypuff - the classics, truly. The apparel is, for the most part, available in both adult's and children's sizes, with prices ranging from around $15 to $40.
In line with the late '90s and early 2000s theme, you'll find full lines of Pokémon-themed Lip Smackers and detangling brushes. On the less nostalgic end of the spectrum, there’s a good ol’ Charizard Funko Pop! A fair chunk of the collection is only available in stores, so you’ll have to confirm what stock is like at your local Target.
In-Store Exclusives and Upcoming Wave
We don't know the full scope of what will be available online, but some items you may only be able to grab in-person include sticker sheets, water bottles, and a Kanto-themed jacket. You'll also have to check your local Target for any of the Pokémon-themed food items, like Pop-Tarts. I truly hope those don’t become collectibles.
Some items, like cute training caps and Poké-kickballs, will become available as part of a second wave launching on June 6. There’s no word on whether that second wave will also include a restock of items from this weekend’s launch.
Why It Matters
It’s safe to say Pokémon hasn’t been shy about 30th anniversary celebrations. We’ve seen the re-release of Fire Red and Leaf Green on Switch, as well as some pretty generous events in Pokémon Go. The company hasn’t been shy about its merch collaborations, either, with recent releases including Pokémon LEGO sets and a line of Pokémon-themed sneakers.