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Epic Games, a dominant force in the digital gaming marketplace, recently made an announcement that could affect millions of gamers worldwide. At Unreal Fest 2023, Epic Games' Kyle Billings divulged details about the future roadmap of the company. A highlight of this announcement was the extension of their Free Games Program, which has been operational since the end of 2018. Given the program’s success in attracting over 90 million new users since its inception, it is slated to continue beyond 2023. The Significance of the Announcement The importance of this announcement cannot be understated. In recent years, platforms like Game Pass and PS Plus have dominated the scene when it comes to providing access to free or discounted games. However, such services are behind a subscription paywall. This is where Epic Games has carved a unique niche for itself. Unlike its competitors, the Free Games Program allows gamers to acquire titles without any attached strings, i.e., no subscription fee. What Sets the Free Games Program Apart One of the main attractions of the Free Games Program is its "truly free" model. Other platforms might offer so-called free games, but they often come bundled with other services requiring a monthly or yearly subscription. Epic Games stands in contrast by offering free games without any hidden fees or paywalls. This model began in 2018 with the release of Super Meat Boy and Subnautica, and since then, it has only expanded. The Range of Games on Offer It’s worth noting that the program is not limited to obscure titles or games that have lost their market appeal. Over the years, Epic Games has consistently included top-tier games in their Free Games Program. Titles such as Superhot, For Honor, Metro: Redux, Just Cause 4, GTA 5, Battlefront 2, Control, Payday 2, Watch Dogs, Dying Light, and Fallout: New Vegas have all been available at some point for free. This broad range of free offerings has helped the platform attract tens of millions of users, specifically on the PC platform. The Financial Aspect and User Growth Financially, this program might seem like a huge investment for Epic Games, but the returns have been substantial. The program has attracted over 90 million new users since it started. Although the company has not divulged specific financial metrics, the user growth itself is indicative of the program's success and its impact on Epic Games' bottom line. Current Challenges and Future Plans While the Free Games Program has been largely successful, Epic Games acknowledges the challenges and limitations they face. The company is continually working on ways to further enhance the service, expand the variety of games, and improve overall user experience. Furthermore, Epic Games is partnering with various game developers to ensure a sustainable and profitable environment for all parties involved. Final Thoughts Epic Games' decision to continue the Free Games Program beyond 2023 is a win-win situation for both the company and gamers worldwide. This program not only gives users access to high-quality games for free but also shapes the broader gaming market by pushing competitors to reconsider their strategies. Also Read:

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Kyle Billings

Epic Games Extends Free Games Program Beyond 2023: What It Means for Gamers