About Xbox Game Pass
Xbox Game Pass is a subscription service for Xbox Series X players, offering access to a library of games for a monthly fee. In October 2025, Microsoft increased the price of every tier to $29.99, claiming to deliver more value and benefits. However, following a leadership change, the service's future appears uncertain.
Current Changes and Considerations
Under the new CEO of Microsoft Gaming, Asha Sharma, the company is reevaluating its approach to Xbox Game Pass. In a recent internal memo, Sharma noted that "Game Pass has become too expensive." As a result, she is considering a new tier that focuses exclusively on first-party games from Microsoft-owned studios. Additionally, discussions are ongoing about whether future Call of Duty titles should be available on Game Pass on their release day.
Value Proposition Concerns
Despite its previous appeal, Game Pass Ultimate's price increase has led to criticisms that Microsoft has undermined the value proposition of its marquee subscription service. The Verge's report highlights how the first-party tier and Call of Duty discussions are still in the brainstorming phase, indicating a lack of clear direction for the service. The company’s uncertainty suggests a potential shift in how Game Pass is structured in the future, but specifics remain vague.
What This Means for Players
Players may face a different Game Pass experience in the coming year, but the details are still unclear. If a first-party tier emerges, its price and overall value will be crucial factors for consumers. Furthermore, any decision to exclude Call of Duty from day-one availability could set a concerning precedent for Xbox's first-party titles. As Microsoft navigates these changes, players will need to stay informed about future developments.