Apple Warns of "Unavoidable" Price Rises Amid Soaring Memory Chip Costs
Apple CEO Tim Cook has announced that price increases for some Apple products are inevitable due to skyrocketing memory and storage chip costs. This surge, driven by the AI industry's high demand, affects not just Apple but also impacts the gaming world, with console prices rising instead of dropping. Gamers can expect continued financial strain as the next console generation is also impacted.
Jun 18, 2026