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Reggie Fils-Aimé

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Reginald Fils-Aimé is an American businessman best known for being the president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo, from 2006 to 2019. Prior to his promotion to president and COO, Fils-Aimé was executive vice president of sales and marketing.

Source: Wikipedia

Quick facts

Born
1961-03-25
Nationality
United States
Occupation
business executive
Education
Cornell University

How Reggie Fils-Aimé connects to other topics

Articles Mentioning Reggie Fils-Aimé

Reggie Fils-Aimé's Amazon Story Reveals Nintendo's Unwavering Retail Stance

Reggie Fils-Aimé, former Nintendo of America president, shares a tale of standing up to Amazon's demands during the Wii and DS era, highlighting Nintendo's prioritization of retailer relationships over individual sales boosts. This anecdote, though possibly embellished, aligns with Nintendo's historical approach to maintaining broad retail distribution. The story underscores Nintendo's cautious approach to online retailers, preferring widespread physical availability.

May 10, 2026

Reggie Fils-Aimé Reflects on Wii U's Failure and Nintendo's Recovery with Switch

Former Nintendo of America president Reggie Fils-Aimé attributes the Wii U's poor performance to delayed exclusives and pressure from Xbox and PlayStation. The console's struggles led to a pivot in strategy, including the launch of microconsoles. Nintendo's swift recovery came with the Switch, which leveraged lessons from the Wii U.

May 6, 2026

Reggie Fils-Aimé Warns Devs About Companies with Mass Layoffs

Reggie Fils-Aimé warns developers to be cautious of companies with recent mass layoffs, highlighting Xbox's significant workforce reductions.

May 5, 2026

Nintendo's Surprising Amazon Exit Over Price Pressure Tactics

Nintendo's surprising decision to stop selling Wii and DS consoles on Amazon stems from high-pressure tactics for price competition — here's the story.

May 5, 2026

Reggie Fils-Aimé on Amazon's 'Obscene' Demands for Wii and DS

Reggie Fils-Aimé reveals Nintendo cut off Amazon's supply of Wii and DS consoles due to 'obscene' demands for financial support.

May 4, 2026

Reggie Fils-Aimé Remembers Nintendo's Amazon Split During DS Era

Reggie Fils-Aimé recalls a pivotal phone call that ended Nintendo's sales to Amazon during the DS era, highlighting business ethics and strategy.

May 3, 2026

Reggie Fils-Aimé Reveals Amazon Pressured Nintendo to Break the Law

Reggie Fils-Aimé reveals Amazon pressured Nintendo to break the law during the late 2000s, leading to a strained relationship between the two giants.

May 2, 2026

Tomodachi Life: Living the Dream Launches with Unique Features

Tomodachi Life: Living the Dream releases today, bringing unique customization features and a humorous take on Nintendo HQ.

Apr 16, 2026