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Asha Sharma

Asha Sharma is an American business executive who serves as executive vice president (EVP) and chief executive officer (CEO) of Xbox. She succeeded Phil Spencer on February 23, 2026. Previously, Sharma served as President of Microsoft's CoreAI product.

Source: Wikipedia

Quick facts

Born: 1989
Education: University of Minnesota
Occupation: businessperson
Nationality: United States

How Asha Sharma connects to other topics

works at Microsoft

ceo of Microsoft Gaming

works at Federal Reserve

works at Meta

is ceo of by Xbox

ceo of Xbox Studios

ceo of Microsoft

works at Microsoft Gaming

is ceo of by Microsoft

ceo of Xbox

is ceo of by Microsoft Gaming

works at Xbox

ceo of Universal Studios Hollywood Hub

is works at by Microsoft

collaborated with Greg Peters

is works at by Undead Labs

Articles Mentioning Asha Sharma

Call of Duty: Xbox's $70 Billion Double-Edged Sword

Microsoft's $70 billion Activision Blizzard acquisition has significantly impacted Xbox, with Call of Duty's performance directly influencing the platform's financials. Despite being a crucial asset, the franchise's recent decline in sales, coupled with its controversial inclusion in Game Pass, has led to a 5% drop in Xbox's software and services revenue. As Xbox navigates this challenge, the franchise's future success is paramount to the platform's stability.

Jun 14, 2026

Xbox Game Pass Loses Millions of Subscribers After 2025 Price Hike

Xbox Game Pass has suffered a significant loss of millions of subscribers following a 50% price hike in fall 2025. The increase, which made the service "too expensive" for many players, was recently reversed in April 2026. This move comes as part of a broader strategy adjustment, including the removal of Call of Duty from the platform.

Jun 10, 2026

Xbox Explores Innovative Next-Gen Console Strategies Amid Cost Concerns

Xbox CEO Asha Sharma hints at radical new business models for the next console generation, including ad-supported consoles and cloud-streaming innovations, to combat rising component costs. Project Helix's future hinges on finding affordable solutions without sacrificing performance. Sharma also outlines a cautious approach to exclusives, tying their expansion to the platform's overall health.

Jun 10, 2026

No Rest for the Wicked Xbox Delay: Dev Blames Series S Limitations

No Rest for the Wicked, the highly anticipated action RPG, faces an Xbox release delay due to optimization challenges with the Xbox Series S. Developer Universal Studios Hollywood Hub cites the console's limitations, particularly its 10 GBs of shared memory. The game is still set to launch on PS5 in October for its 1.0 version.

Jun 6, 2026

Call of Duty: Modern Warfare 4 Faces Smallest Install Base Since 2017 After Dropping Last-Gen Consoles

Activision's decision to exclude last-gen consoles from Call of Duty: Modern Warfare 4's launch reduces its potential market by 4.3%, targeting a 147.5 million console install base. This move, including a first-time release on the less powerful Switch 2, comes amidst price hikes for PS5 and Xbox Series consoles. The franchise's shift away from older systems complicates its reach.

Jun 2, 2026

Xbox Future: New Boss Asha Sharma Warns of "Hard Choices" Amid Game Pass Shifts

Asha Sharma, Xbox's new leader, has cautioned staff about impending "hard choices" as Microsoft rebalances its gaming brand. Recent Game Pass changes, including a price reduction, have shown positive growth. Sharma's strategy will be further revealed at the Xbox Games Showcase on June 7.

May 29, 2026

Xbox Unveils "Project Saluki": A Game Pass Tier Tailored for China

Xbox is developing "Project Saluki", a new Game Pass tier designed specifically for the burgeoning Chinese gaming market, adapting to its unique regulations and preferences. This strategic move aims to capitalize on China's gaming prowess, evident in hits like Black Myth Wukong. As Xbox seeks to rebound from sluggish sales, particularly with the Series X/S, this initiative under new CEO Asha Sharma could be a crucial turning point.

May 14, 2026

Microsoft Restructures Israeli Office Amid Xbox Boycott Calls Over Ethical Violations

Microsoft has restructured its Israeli office after an internal investigation into ethical violations, including the use of its cloud technology by the Israeli military. The move follows calls to boycott Xbox and other Microsoft subsidiaries. The company's Xbox brand is now under scrutiny as it prepares to relaunch under new leadership.

May 13, 2026

Xbox Teams with Discord for Cheaper Game Pass Tier

Xbox and Discord have launched a partnership offering a pared-down Xbox Game Pass tier to Discord Nitro subscribers, featuring over 50 games and 10 hours of cloud gaming monthly. This move expands gaming benefits for Nitro users without a price hike. The new tier includes popular titles like Fallout 4 and Stardew Valley.

May 11, 2026

Xbox's Project Helix Update: A GDC Recap with Promises of More to Come

Xbox's Game Dev Update showcase for Project Helix offered a recap of its March GDC talk, with no new seismic revelations but insights into the console's developer-focused features. Project Helix, powered by a custom AMD-based SoC and co-designed for next-gen DirectX, promises to enhance build workflows and performance for developers. More substantial Project Helix details are teased for later this year.

May 8, 2026

Xbox CEO Asha Sharma Addresses Revenue Decline Amid Challenges

Xbox CEO Asha Sharma reveals revenue growth hasn't met ambitions amid a 7% decline in gaming revenue — what this means for players.

May 1, 2026

Xbox Recommits to Fans Amid 33% Hardware Revenue Drop

Xbox faces a 33% drop in hardware revenue, prompting a recommitment to core fans and significant price cuts for Game Pass subscriptions.

May 1, 2026