Sony Launches Global 'It Happens on PS5' Campaign Ahead of Marvel's Wolverine September 15 Launch
Sony has launched a new global marketing campaign called "It Happens on PS5" featuring a hero advert and worldwide installations. The campaign highlights upcoming PS5 games including Marvel's Wolverine, which launches on September 15, alongside titles like 007 First Light, God of War Laufey, and Grand Theft Auto VI.
Aug 17, 2026