Microsoft's AI initiative for Xbox gaming
Microsoft has abruptly ended its Gaming Copilot AI project for Xbox, less than two months after its unveiling, due to strong negative feedback from gamers. The move is part of new Xbox CEO Asha Sharma's efforts to "win back fans" and realign the platform's focus. Despite this, Xbox isn't abandoning AI entirely, with features like AutoSR still in development.
Xbox boss Asha Sharma announces a significant leadership reshuffle, bringing in former Microsoft AI colleagues to accelerate Xbox's growth. As part of this shift, Microsoft stops development of Gaming Copilot on console, citing the need to retire non-aligned features. The move aims to address player and developer friction amid declining gaming revenue.