TV manufacturer partnering with Microsoft for Xbox app
IFA 2026 returns to Berlin this September with AI and digital health as its central theme, promising to show how smart technology has already woven itself into daily routines. The event will also mark the reopening of the historic ICC Berlin venue after more than a decade of closure, alongside a music lineup featuring BUNT, Luciano, and Ikkimel & Friends at the Sommergarter open-air stage.
Microsoft will bring the Xbox app to Hisense TVs running V, formerly VIDAA, via Xbox Cloud Gaming. The partnership expands access beyond consoles and follows Samsung’s 2022 rollout, with details due in months as Microsoft pushes its Game Pass strategy.