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Shuntaro Furukawa

Shuntaro Furukawa is a Japanese executive who is the president of the video game company Nintendo. He succeeded Tatsumi Kimishima as the company's sixth president in June 2018.

Source: Wikipedia

Quick facts

Born: 1972-01-10
Nationality: Japan
Occupation: businessperson
Education: Waseda University

How Shuntaro Furukawa connects to other topics

ceo of president

works at Nintendo

ceo of Nintendo

Articles Mentioning Shuntaro Furukawa

Nintendo President Shuntaro Furukawa Vows to Tackle Pokémon Card Scalpers

Nintendo President Shuntaro Furukawa has pledged to address the rampant scalping issue plaguing the Pokémon Trading Card Game, acknowledging the crisis at a recent AGM. Despite printing 10 billion cards in 2025, demand outstrips supply, fueling a lucrative resale market marked by scams and violence. Furukawa promises tighter platform cooperation and enhanced delivery methods to combat these issues.

Jul 6, 2026

Nintendo Restricts Switch 2 Multi-Language Sales in Japan to Counter Scalpers

Nintendo has introduced purchase restrictions on the multi-language Switch 2 in Japan to combat scalpers exploiting the weaker yen. Buyers must now have at least 50 hours of Switch playtime by May 2026 and are limited to one console per account. This move precedes planned price hikes in the US, Canada, and Europe, attributed to rising component and oil prices.

Jun 12, 2026

Nintendo's Mobile Rebound: What Pictonico! Means for the Company's Strategy

Nintendo's unexpected release of Pictonico!, a WarioWare-style microgame compilation for mobile, signals a strategic return to the platform after a five-year hiatus. This move, coupled with two other mobile titles in the last nine months, hints at a cautious yet deliberate expansion into smart devices. With Pictonico!'s innovative use of photo library integration and addictive gameplay, Nintendo fans can hope for more titles that leverage mobile's unique capabilities.

May 31, 2026

Nintendo Commits to Supporting Original Switch Amid Switch 2's Rise

Nintendo CEO Shuntaro Furukawa has confirmed plans to continue supporting the original Nintendo Switch for years to come, alongside the newer Switch 2. With over 155 million Switch units sold, the company aims to encourage a gradual transition to Switch 2. This strategy contrasts with the more immediate cross-gen approaches seen with Sony and Xbox.

May 17, 2026

Nintendo Switch 2 Surprises Await in Fall 2026, Alongside Continued Switch Support

Nintendo promises more surprises for Switch 2 in Fall 2026, including potential unannounced titles alongside The Legend of Zelda: Ocarina of Time remake. The company also hints at continued support for the original Nintendo Switch, with Rhythm Heaven Groove set for July 2. Players can expect a strategic rollout of games for both consoles.

May 14, 2026

Nintendo Unveils Robust Switch 2 Game Lineup to Offset Price Increase

Nintendo aims to counterbalance the Switch 2's recent price hike with a strong lineup of games, including Star Fox and Splatoon Raiders this summer, alongside rumoured titles like The Legend of Zelda: Ocarina of Time remake. With Pokémon Pokopia and Tomodachi Life: Living the Dream already performing well, the company hopes to enhance the console's ownership value. High-profile exclusives like FromSoftware's The Duskbloods further bolster the roster.

May 12, 2026

Nintendo Switch 2 Price Hike Confirmed Amid Unannounced Game Reveals

Nintendo has confirmed a global price hike for the Switch 2, increasing costs by $50 in the US, $50 in Canada, and €30 in Europe. Despite this, the company assures a higher adoption rate than its predecessor and promises multiple unannounced Switch 2 games for later this year. The move follows an 8% drop in Nintendo's share price since the announcement.

May 12, 2026

Nintendo Share Price Plummets 7% Despite Switch 2 Price Hike Amid Production Costs and Lack of Big Games

Nintendo's share price has dropped 7% despite announcing a $50 price hike for the Switch 2, as investors worry about production costs and a barren 2026 game release list. The console has sold 20 million units and 50 million games, but the lack of upcoming big titles, including the next mainline Pokémon game not arriving until 2027, spooks backers. This contrasts with Sony's 10% share price leap, highlighting Nintendo's vulnerability.

May 11, 2026

Nintendo President Apologizes for Switch 2 Price Hike, Promises Robust Software Lineup

Nintendo's President Shuntaro Furukawa has apologized for the $50 price increase across all regions for the Switch 2, citing rising production costs. To compensate, the company promises a "robust software lineup". The move comes after a year of unprecedented demand in 2025, with predicted lower console sales in the coming year.

May 10, 2026

Star Fox Leads the Charge: Nintendo Stands Firm on Cheaper Digital Games Amidst Switch 2 Price Pressures

Nintendo's surprise reveal of the Star Fox remake for Switch 2 highlights the company's commitment to cheaper digital titles, with a $49.99 eShop price tag in the US, contrasting with the $59.99 physical copy. This move comes as Nintendo faces investor pressure to raise Switch 2 prices due to component costs, described as making the console "deeply unprofitable". The strategy underscores a delicate balance between financial stability and consumer affordability.

May 8, 2026

Nintendo Fans Sue Over Tariff Refunds and Price Hikes

Nintendo fans sue over tariff refunds as Nintendo faces a $160 billion payout and past Switch price hikes.

Apr 23, 2026

Ex-Nintendo Sales Lead Expects Switch 2 Price Hike, With a Catch

A former Nintendo sales lead says a Switch 2 price hike is coming — but cheaper digital game prices could cushion the hit.

Apr 2, 2026