Amazon's Prime Day sale has finally delivered the OLED TV deal many have been waiting for. The retailer is offering the brand-new 2026 LG B6 65-inch 4K OLED Smart TV for just $999.99 with free delivery after an automatic $300 discount applied at checkout. The TV has dropped below the $1,000 threshold, making it the most accessible gateway into the company's 2026 OLED lineup.
The value proposition sharpens further when you add the LG S30A 2.1-channel soundbar with wireless subwoofer to the same cart — Amazon will ring it up for free. For players building out a living room setup from scratch, that bundle eliminates the need for a separate audio purchase while the TV itself handles the heavy lifting on visual fidelity. The deal is available for a very limited time, so anyone on the fence should move quickly.
About the LG B6 OLED TV
The B6 sits at the bottom of LG's 2026 OLED range, but the spec sheet reads like a mid-range contender. It uses a newer generation W-OLED panel paired with the updated Alpha 8 AI Gen3 processor, a combination that delivers the core OLED advantages: near-infinite contrast ratio, near-instantaneous response times, and the ability to produce true blacks. Image quality is far superior to most non-OLED TVs, which still rely on backlighting that can't match per-pixel illumination.
Gaming credentials are where the B6 earns its keep. The panel runs at a native 120Hz refresh rate and includes four HDMI 2.1 ports, meaning it can run games in 4K at up to 120 frames per second on the PlayStation 5 or Xbox Series X. The LG B5 supports variable refresh rate (VRR) up to 144Hz and auto low latency mode (ALLM). For competitive players, that means tear-free motion and responsive input without digging through menus.
What This Means for Nintendo Switch 2 Owners
The Nintendo Switch 2 presents a different use case. When docked, the console outputs a 4K signal at up to 60 frames per second and does not support variable refresh rate on a television — VRR is reserved for handheld mode only. On paper, that makes the B6's 120Hz panel and VRR ceiling overkill for Nintendo's hardware.
Still, the Switch 2 benefits from OLED's fundamental strengths. The near-infinite contrast and true blacks elevate image quality in the same way the Switch OLED model improved upon the original LCD version, even when resolution and frame rate specs remain similar. Colors pop deeper, dark scenes retain detail, and the instantaneous response time eliminates ghosting during fast motion. For a hybrid console that spends half its life on a TV, those qualities matter more than raw refresh rate headroom.
This Prime Day deal represents a genuine inflection point for OLED adoption. A current-generation 65-inch OLED with full HDMI 2.1 bandwidth, 120Hz gaming support, and a bundled soundbar for under a thousand dollars would have been unthinkable two years ago. The B6 won't match the peak brightness of LG's C-series or G-series flagships, but for the vast majority of living rooms — and for gamers who prioritize response time and contrast over searing highlights — it hits a sweet spot that's hard to argue with. Keep an eye on stock; at this price, the 65-inch model will move fast.
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Frequently asked questions
How much does the 65-inch LG B6 OLED TV cost during Prime Day?
The 65-inch LG B6 4K OLED Smart TV is available for $999.99 after a $300 discount automatically applied at checkout.
What free soundbar is included with the LG B6 OLED TV purchase?
Adding the LG S30A 2.1ch soundbar with wireless subwoofer to the same cart makes it free.
Does the LG B6 OLED TV support 4K 120Hz gaming on PS5 and Xbox Series X?
Yes, it has a native 120Hz panel and four HDMI 2.1 ports, allowing 4K gaming at up to 120fps on PlayStation 5 or Xbox Series X.
What gaming features does the LG B6 OLED TV support?
The TV supports variable refresh rate (VRR) up to 144Hz and auto low latency mode (ALLM).
Is the LG B6 OLED TV good for the Nintendo Switch 2?
The Switch 2 will benefit from the OLED TV's overall image quality, though it only outputs 4K at up to 60fps when docked and does not support VRR in docked mode.


