Gaming convention where FanFest was held
Xbox CEO Asha Sharma told the BBC in August 2026 that the company wants to preserve player choice around physical games for its next-generation console, codenamed Project Helix. While she declined to confirm whether the hardware will include a disc drive, Sharma emphasized affordability and efficiency as core design pillars. Xbox also announced a disc-to-digital program at Gamescom that lets Insiders convert physical discs to digital licenses starting August 31.
Gamescom has officially become the world's largest gaming event following E3's closure, and its 2026 edition adds Games Done Quick's first-ever non-North American showcase. Major titles including Fable, Alien: Isolation 2, and The Blood of Dawnwalker are confirmed for the Cologne show.
Gamescom in Cologne has surpassed both the defunct E3 and Geoff Keighley's Summer Game Fest to become the video game industry's premier gathering. The German convention's public access, focus on playable near-release code, and consistent attendance from every major publisher have made it the primary venue for business meetings and industry connection. As Summer Game Fest remains largely virtual and transactional, Gamescom delivers the in-person substance the industry actually needs.
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