About Payday
Developed by Starbreeze, the Payday franchise has captivated players with its heist-centric gameplay since the release of the first title. The latest release, Payday 3, continues this tradition but has struggled with player retention.
Quick Facts
| Developer | Starbreeze |
|---|---|
| Platform(s) | Roblox |
| Release Date | later this year |
New Game on Roblox
Starbreeze has partnered with Gamefam to create a new entry in the Payday universe on Roblox, set to launch later this year. This game will provide players with a distinct new entry point into the franchise, expanding the reach and accessibility of the Payday experience.
Notably, this new title will follow the earlier Roblox game, Notoriety: A Payday Experience, which was developed by Moonstone Games and released in 2024. Starbreeze’s chief growth officer, Matt Dixon, emphasized the goal of entertainment, stating, "Our primary goal is to entertain our players, and that means giving them even more ways to enjoy Payday content and immerse themselves in the world of heisting." This reflects the company's commitment to expanding its audience through innovative formats.
Context of the Announcement
This announcement comes against the backdrop of ongoing struggles for Payday 3, which has seen disappointing concurrent player counts on Steam. Comparatively, the 13-year-old Payday 2 remains more popular, highlighting the challenges Starbreeze faces with its flagship title. Despite these issues, Starbreeze is not abandoning Payday 3; rather, they are exploring different avenues to engage their community.