XBOX SERIES XMay 19 · 53 views
Xbox Fans Demand Return to Exclusives via New Player Voice Feedback Platform
Microsoft launches Xbox Player Voice, a feedback platform where fans overwhelmingly demand a return to exclusive titles, citing the need for console differentiation. Despite Microsoft's multiplatform success with games like Forza Horizon 5, hardcore Xbox fans feel alienated. The move comes as new Xbox boss Asha Sharma re-evaluates the company's approach to exclusivity.
NEWSMay 19 · 62 views
Xbox Rebrands as XBOX, Unveils Strategic Shifts Under New CEO Asha Sharma
Xbox has officially rebranded as XBOX following a community poll where 65% of 19,000 voters preferred the uppercase title. Under new CEO Asha Sharma, the company is undergoing significant strategic changes, including the sunsetting of its Copilot initiative and the introduction of a new Game Pass tier tailored for Chinese gamers. These moves aim to address community and developer friction, signaling a faster, more community-centric approach for XBOX.
X BOXMay 14 · 81 views
Xbox Unveils "Project Saluki": A Game Pass Tier Tailored for China
Xbox is developing "Project Saluki", a new Game Pass tier designed specifically for the burgeoning Chinese gaming market, adapting to its unique regulations and preferences. This strategic move aims to capitalize on China's gaming prowess, evident in hits like Black Myth Wukong. As Xbox seeks to rebound from sluggish sales, particularly with the Series X/S, this initiative under new CEO Asha Sharma could be a crucial turning point.
XBOX SERIES XMay 10 · 47 views
Double Fine Unionizes Amid Xbox Strategy Shifts Under New CEO
Double Fine, the Xbox-owned studio behind Psychonauts 2, has filed to unionize with the CWA, seeking protections amid significant strategy shifts under new Xbox CEO Asha Sharma. The move includes all 42 employees and comes as Xbox undergoes sweeping changes, including alterations to Game Pass and leadership overhauls. This unionization reflects a growing trend among Xbox-owned studios.
NEWSMay 9 · 45 views
New Xbox Boss Treads Carefully Amid Reevaluation of Exclusive Games
New Xbox boss Asha Sharma is approaching exclusivity strategies with caution, as Microsoft considers a shift in its approach to exclusive titles amid financial struggles and an upcoming next-gen console, Project Helix. This move could impact the release of future Halo games and other first-party titles on PlayStation. Sharma's decisions will significantly influence Xbox's value to its core gaming fanbase.
NEWSMay 7 · 67 views
Xbox Unveils New Animated Boot Up Sequence, Set to Launch Next Wednesday
Xbox has revealed a revamped boot up sequence featuring an animated logo and refreshed sound, launching next Wednesday via a firmware update. This change is part of a series of quickfire updates under new Xbox boss Asha Sharma. The community has warmly welcomed the discontinuation of Co-Pilot on Xbox software.
XBOX SERIES XMay 7 · 37 views
Xbox Leadership Overhaul: CoreAI Veterans Join Ranks, Copilot Plans Curtailed
A significant shake-up at Xbox sees CEO Asha Sharma appoint several former Microsoft CoreAI colleagues to key leadership positions. Concurrently, the company is winding down Copilot on mobile and halting its console development, citing a shift in focus. These moves aim to reposition Xbox under Sharma's leadership.
NEWSMay 7 · 52 views
Xbox Leadership Overhaul: AI Experts Join Under New CEO Asha Sharma
Xbox undergoes a significant leadership reshuffle under new CEO Asha Sharma, introducing multiple AI-focused leaders to revitalize the division. The move aims to address internal inefficiencies and deepen community engagement. Notably, despite the AI influx, Xbox ends Copilot gaming support development.
TECHNOLOGYMay 6 · 43 views
Microsoft Axes Xbox Gaming Copilot AI Initiative Amid Backlash
Microsoft has abruptly ended its Gaming Copilot AI project for Xbox, less than two months after its unveiling, due to strong negative feedback from gamers. The move is part of new Xbox CEO Asha Sharma's efforts to "win back fans" and realign the platform's focus. Despite this, Xbox isn't abandoning AI entirely, with features like AutoSR still in development.
TECHNOLOGYMay 6 · 40 views
Xbox Cancels AI Chatbot Copilot for Consoles Under New Leadership
Microsoft's new Xbox CEO, Asha Sharma, halts development of Copilot, an AI chatbot intended for Xbox consoles, as part of a broader strategic realignment. The move follows an internal leadership shift and signals a focus on core, community-driven initiatives. Copilot's cancellation comes despite previous plans for a console rollout later this year.
