#cloud streaming rights

Understanding Ubisoft and Activision Blizzard's Cloud Gaming Deal and Its Implications

Microsoft's acquisition of Activision Blizzard has given Ubisoft cloud streaming rights to current and future Activision Blizzard games for 15 years, significantly altering the cloud gaming landscape. Ubisoft's rights include controlling game availability on platforms outside the EEA, licensing games to other firms, and adding the titles to its subscription service, Ubisoft Plus. This landmark deal may pave the way for more comprehensive cloud gaming services and significantly impact the gaming industry.