#Age-Based Accounts

Roblox Taps SuperAwesome for Brand-Safe Ads Targeting Under-13s

Roblox has partnered with youth marketing firm SuperAwesome to introduce brand-safe, COPPA-compliant advertising tailored for users under 13, aligning with its recent age-based account updates. This move aims to provide a secure environment for younger audiences while educating brands on responsible advertising practices through the 'Blox Aware' program. The collaboration underscores Roblox's commitment to safeguarding its vast under-13 user base.