In a sudden shift, Gears of War: E-Day, a prequel set 14 years before the original, will no longer release on PlayStation 5, instead becoming an Xbox console exclusive. The game, arriving on October 6th, will be available day one with Game Pass. This move reflects a changing exclusivity strategy under new Xbox leadership.
Xbox has officially rebranded as XBOX following a community poll where 65% of 19,000 voters preferred the uppercase title. Under new CEO Asha Sharma, the company is undergoing significant strategic changes, including the sunsetting of its Copilot initiative and the introduction of a new Game Pass tier tailored for Chinese gamers. These moves aim to address community and developer friction, signaling a faster, more community-centric approach for XBOX.
Xbox is developing "Project Saluki", a new Game Pass tier designed specifically for the burgeoning Chinese gaming market, adapting to its unique regulations and preferences. This strategic move aims to capitalize on China's gaming prowess, evident in hits like Black Myth Wukong. As Xbox seeks to rebound from sluggish sales, particularly with the Series X/S, this initiative under new CEO Asha Sharma could be a crucial turning point.
Double Fine, the Xbox-owned studio behind Psychonauts 2, has filed to unionize with the CWA, seeking protections amid significant strategy shifts under new Xbox CEO Asha Sharma. The move includes all 42 employees and comes as Xbox undergoes sweeping changes, including alterations to Game Pass and leadership overhauls. This unionization reflects a growing trend among Xbox-owned studios.
