XBOX SERIES X4d ago · 22 views
Xbox Embarrassed: New Call of Duty Ads Highlight Game Pass Absence
Xbox's latest marketing move for Call of Duty: Modern Warfare 4 includes ads loudly disclaiming "NOT ON XBOX GAME PASS THIS YEAR", highlighting the service's strategic shift. This change follows Xbox's decision to stop including Call of Duty games at launch on Game Pass due to reported sales losses. The move reflects Xbox's ongoing struggles with its gaming strategy under new CEO Asha Sharma.
XBOX SERIES XJun 26 · 24 views
Next Week on XBOX: New Games from June 29 to July 3 Revealed
Discover the exciting lineup of new games coming to XBOX Series X|S, XBOX One, XBOX on PC, and Game Pass from June 29 to July 3, including EA SPORTS College Football 27's early access. Explore a diverse range of titles, from the co-op adventure "RV There Yet?" to the tactical puzzle game "Bone Marrow 2".
XBOX SERIES XJun 23 · 24 views
Xbox Levels Up: 25 Years of Gaming, New Frontiers, and Hollywood Ambitions
As Xbox celebrates its 25th anniversary, new CEO Asha Sharma spearheads a transformative era, leveraging innovations like Project Helix, a revamped Game Pass, and ambitious Hollywood adaptations. Despite trailing PlayStation 5 and Nintendo Switch in hardware sales, Xbox refocuses on "play" as the next generation's top entertainment form. With key titles like Halo: Campaign Evolved and strategic expansions into film and TV, Xbox aims to ascend beyond gaming into a broader entertainment powerhouse.
XBOX SERIES XJun 21 · 19 views
Ori Director Criticizes Xbox's Game Pass Content Strategy
In a recent interview, the director of the critically acclaimed game Ori, expressed mixed views on Xbox's Game Pass, stating it "could've worked" if not for the release of mediocre content. The director criticized the platform's approach, likening it to "slopping out mediocre content like a factory." This criticism highlights the challenges Game Pass faces in balancing quantity with quality.
XBOX SERIES XJun 19 · 22 views
New Xbox Games This Week (June 22-26): Dead or Alive 6, Chico’s Delivery, and More
Discover the exciting lineup of new games hitting Xbox from June 22 to 26, including the return of Dead or Alive 6 Last Round on June 24, the delightful Chico’s Delivery on June 23, and many more titles across various genres. From fighting games to puzzle adventures, there's something for every type of gamer. This week's releases are optimized for Xbox Series X|S, Xbox One, Xbox on PC, and some are available on Game Pass.
NEWSJun 14 · 29 views
Call of Duty: Xbox's $70 Billion Double-Edged Sword
Microsoft's $70 billion Activision Blizzard acquisition has significantly impacted Xbox, with Call of Duty's performance directly influencing the platform's financials. Despite being a crucial asset, the franchise's recent decline in sales, coupled with its controversial inclusion in Game Pass, has led to a 5% drop in Xbox's software and services revenue. As Xbox navigates this challenge, the franchise's future success is paramount to the platform's stability.
X BOXJun 8 · 32 views
Gears of War: E-Day Ditches PS5 for Xbox Console Exclusivity
In a sudden shift, Gears of War: E-Day, a prequel set 14 years before the original, will no longer release on PlayStation 5, instead becoming an Xbox console exclusive. The game, arriving on October 6th, will be available day one with Game Pass. This move reflects a changing exclusivity strategy under new Xbox leadership.
NEWSMay 19 · 62 views
Xbox Rebrands as XBOX, Unveils Strategic Shifts Under New CEO Asha Sharma
Xbox has officially rebranded as XBOX following a community poll where 65% of 19,000 voters preferred the uppercase title. Under new CEO Asha Sharma, the company is undergoing significant strategic changes, including the sunsetting of its Copilot initiative and the introduction of a new Game Pass tier tailored for Chinese gamers. These moves aim to address community and developer friction, signaling a faster, more community-centric approach for XBOX.
X BOXMay 14 · 80 views
Xbox Unveils "Project Saluki": A Game Pass Tier Tailored for China
Xbox is developing "Project Saluki", a new Game Pass tier designed specifically for the burgeoning Chinese gaming market, adapting to its unique regulations and preferences. This strategic move aims to capitalize on China's gaming prowess, evident in hits like Black Myth Wukong. As Xbox seeks to rebound from sluggish sales, particularly with the Series X/S, this initiative under new CEO Asha Sharma could be a crucial turning point.
XBOX SERIES XMay 10 · 46 views
Double Fine Unionizes Amid Xbox Strategy Shifts Under New CEO
Double Fine, the Xbox-owned studio behind Psychonauts 2, has filed to unionize with the CWA, seeking protections amid significant strategy shifts under new Xbox CEO Asha Sharma. The move includes all 42 employees and comes as Xbox undergoes sweeping changes, including alterations to Game Pass and leadership overhauls. This unionization reflects a growing trend among Xbox-owned studios.
