NEWS5d ago · 9 views
Xbox Rebrands as XBOX, Unveils Strategic Shifts Under New CEO Asha Sharma
Xbox has officially rebranded as XBOX following a community poll where 65% of 19,000 voters preferred the uppercase title. Under new CEO Asha Sharma, the company is undergoing significant strategic changes, including the sunsetting of its Copilot initiative and the introduction of a new Game Pass tier tailored for Chinese gamers. These moves aim to address community and developer friction, signaling a faster, more community-centric approach for XBOX.
X BOXMay 14 · 25 views
Xbox Unveils "Project Saluki": A Game Pass Tier Tailored for China
Xbox is developing "Project Saluki", a new Game Pass tier designed specifically for the burgeoning Chinese gaming market, adapting to its unique regulations and preferences. This strategic move aims to capitalize on China's gaming prowess, evident in hits like Black Myth Wukong. As Xbox seeks to rebound from sluggish sales, particularly with the Series X/S, this initiative under new CEO Asha Sharma could be a crucial turning point.
XBOX SERIES XMay 10 · 21 views
Double Fine Unionizes Amid Xbox Strategy Shifts Under New CEO
Double Fine, the Xbox-owned studio behind Psychonauts 2, has filed to unionize with the CWA, seeking protections amid significant strategy shifts under new Xbox CEO Asha Sharma. The move includes all 42 employees and comes as Xbox undergoes sweeping changes, including alterations to Game Pass and leadership overhauls. This unionization reflects a growing trend among Xbox-owned studios.
TECHNOLOGYMay 1 · 27 views
Windows 11 Gaming Performance: Microsoft's K2 Initiative Unveiled
Microsoft's K2 initiative aims to boost gaming on Windows 11. With 92% of gaming PCs on Microsoft OS, this change is crucial for players.
XBOX SERIES XMay 1 · 25 views
Microsoft CEO Says Xbox Needs to Win Back Fans Amid Decline
Microsoft's Xbox faces a 33% hardware sales drop as CEO Satya Nadella emphasizes the need to win back fans with cheaper Game Pass options.
XBOX SERIES XMay 1 · 28 views
Xbox Recommits to Fans Amid 33% Hardware Revenue Drop
Xbox faces a 33% drop in hardware revenue, prompting a recommitment to core fans and significant price cuts for Game Pass subscriptions.
XBOX SERIES XApr 26 · 33 views
Asha Sharma's Bold Changes for Xbox: Game Pass and Branding Shift
Asha Sharma is reshaping Xbox with Game Pass price cuts and a rebranding. Big changes are ahead for the gaming giant's strategy and identity.
XBOX SERIES XApr 26 · 32 views
Game Pass Starter Edition Leaks for Discord Nitro Members
The Game Pass Starter Edition for Discord Nitro members leaks, promising easier access to Xbox games for subscribers.
XBOX SERIES XApr 25 · 35 views
Xbox Launches New Game Pass Starter Edition for Discord Nitro Users
Xbox is testing a new Starter Edition of Game Pass for Discord Nitro subscribers, offering access to 50+ games and cloud gaming perks.
NEWSApr 24 · 35 views
Call of Duty Could Still Flood Game Pass In 2026
Call of Duty loses day-one Game Pass access, but PC Gamer says classic entries could still arrive in 2026.
