#marketing campaign

GTA 6 Misses Original May 26 Launch, Marketing Still AWOL

Grand Theft Auto VI was supposed to launch today, May 26, 2026, but gamers are left empty-handed after a series of delays and a notably absent marketing campaign. Despite the hype, Rockstar Games has pushed the release to November 2026, with CEO Strauss Zelnick emphasizing the importance of marketing, stating "players need to know when it's out". Fans are left heartbroken and wondering when the marketing push will finally begin.