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#PS5 price hike

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PlayStation Leans on AI to "Unleash Creativity" Amid PS5 Price Hike
TECHNOLOGY · 51 views

PlayStation Leans on AI to "Unleash Creativity" Amid PS5 Price Hike

PlayStation CEO Hideaki Nishino outlined an ambitious AI-driven strategy to enhance gaming creativity, platform experience, and Sony's bottom line. Key AI-powered tools include Mockingbird for facial animation and AI-driven racing agents in Gran Turismo. However, concerns arise over potential 'shovelware' increase and the impact of AI on gaming as an art form, all while the PS5 sees a $100 price hike.

Vishal Kamal·1 min read

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