Sony's decision to halt PC ports of exclusive titles may inadvertently abandon its substantial Chinese audience, where PC gaming dominates due to historical console bans. China accounted for 42% of Death Stranding 2 sales and was a top market for Stellar Blade. This shift could cost Sony a significant share of the Chinese gaming market.
Shift Up's decision to self-publish the next Stellar Blade game signals a potential end to its PS5 exclusivity, targeting a broader global audience from launch. Leveraging high-quality self-publishing capabilities and a sales maximisation strategy, the developer aims to surpass its predecessor's performance. Details are expected within the financial year.
