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Take-Two CEO Confident GTA 6 Will Thrive Despite Rising Console Costs
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Take-Two CEO Confident GTA 6 Will Thrive Despite Rising Console Costs

Despite the increased prices of PS5 and Xbox Series consoles, Take-Two CEO Strauss Zelnick believes GTA 6's allure will drive sales. Zelnick argues that the cost of frontline games has declined in real dollars over the past 30 years. GTA 6 launches exclusively on consoles on November 19, 2026.

Vishal Kamal·1 min read

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