#ad-supported consoles

Xbox Explores Innovative Next-Gen Console Strategies Amid Cost Concerns

Xbox CEO Asha Sharma hints at radical new business models for the next console generation, including ad-supported consoles and cloud-streaming innovations, to combat rising component costs. Project Helix's future hinges on finding affordable solutions without sacrificing performance. Sharma also outlines a cautious approach to exclusives, tying their expansion to the platform's overall health.