# price gouging

Valve's Steam Controller Queue Solution Highlights Need for Wider Adoption Across In-Demand Tech

Valve's introduction of a reservation system for the Steam Controller, to combat reseller activity and alleviate consumer frustration, sets a precedent that many argue should be applied to other highly anticipated, hard-to-get tech products, including Valve's own Steam Machine and Steam Frame. This approach, similar to the successful Steam Deck launch strategy, could mitigate the chaos often surrounding new tech releases. By adopting a reservation system, companies can better manage supply and demand, reducing the likelihood of stock shortages and reseller price gouging.