# Reggie Fils-Aimé Interview

Reggie Fils-Aimé's Amazon Story Reveals Nintendo's Unwavering Retail Stance

Reggie Fils-Aimé, former Nintendo of America president, shares a tale of standing up to Amazon's demands during the Wii and DS era, highlighting Nintendo's prioritization of retailer relationships over individual sales boosts. This anecdote, though possibly embellished, aligns with Nintendo's historical approach to maintaining broad retail distribution. The story underscores Nintendo's cautious approach to online retailers, preferring widespread physical availability.