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Call of Duty is a renowned franchise in the realm of gaming, with a history that spans multiple platforms including consoles and PCs. In recent years, the franchise extended its reach to mobile gaming, introducing Call of Duty: Mobile, which has received significant attention and financial success. This article aims to dissect the multiple avenues through which Call of Duty: Mobile generates revenue. A Comprehensive History of Call of Duty: Mobile Originally launched in 2003, the Call of Duty franchise has expanded to include 22 games as of 2023. The series collectively sold approximately 400 million copies, averaging around 19 million copies per game. The journey toward mobile adaptation commenced a few years ago. Activision, the company responsible for the franchise, made several attempts to bring the game to mobile platforms. After acquiring King, the developers behind Candy Crush, in 2017, Activision initially tasked them with developing a mobile version. However, this project was eventually shelved for undisclosed reasons. Subsequently, the rise of mobile shooter games like PUBG and Fortnite prompted Activision to revisit the idea. In partnership with Tencent's TiMi Studio Group, Activision successfully launched Call of Duty: Mobile on October 1, 2018. The game experienced rapid growth, achieving 148 million downloads within its initial phase. Revenue Statistics of Call of Duty: Mobile For any game, the ultimate indicator of success is its revenue generation. Call of Duty: Mobile generated $500 million in its first year. In subsequent years, the revenue was as follows: $300 million in 2020, $390 million in 2021, and $310 million in 2022. As of 2023, the game's total lifetime revenue reached $3 billion, backed by a user base of 356 million monthly active users. Revenue Generation Strategies In-Game Currency Call of Duty: Mobile utilizes an in-game currency called "Credits," obtainable either through gameplay or in-app purchases. This virtual currency simplifies transactions and subtly encourages users to make more purchases by disassociating them from the actual monetary value. Battle Pass System The game employs a Battle Pass system, which is structured around seasons lasting for specified durations. Purchasing a Battle Pass grants access to challenges that, upon completion, reward players with battle points usable for in-game cosmetics. This system incentivizes purchases and offers a progression framework that retains players. Cosmetic Items Call of Duty: Mobile adheres to a non-pay-to-win model, focusing on cosmetic items for monetization. These items, including weapon and character skins, provide players with a sense of individuality without affecting gameplay mechanics. Design Choices Contributing to Financial Success Easy to Learn, Hard to Master The game's core shooting mechanics cater to both newcomers and experienced players. This dual appeal serves to broaden the game's user base, thereby increasing its revenue potential. Diversity in Game Modes Multiple game modes like battle royale and zombies cater to diverse player interests, again expanding the user base. Regular Updates Frequent content updates, including themed events and new game modes, serve to retain existing players and attract new ones. Franchise Continuity Incorporating elements familiar to fans of the console and PC games, such as certain maps and characters, has proven successful in retaining a core user base. Conclusion Call of Duty: Mobile stands as a compelling example of successful game monetization. Through carefully crafted strategies and design choices, it has not only captured but also retained a massive global user base, thereby ensuring sustained revenue generation. Also Read:

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Understanding the Monetization Strategies Behind Call of Duty: Mobile’s Success