Xbox’s Project Helix Needs Its Clearest Pitch Yet
Microsoft can’t sell Helix like a normal console. Nail the message—or watch a hybrid breakthrough collapse under mixed signals.
New Xbox CEO Weighs Lower-Priced Game Pass Tiers — Report
Cheaper Game Pass options and Netflix bundles are on the table, per a new report. Asha Sharma is meeting partners after a year of Xbox price hikes.