#Brand Damage

Japanese Officials Warn U.S. Government Meme Posts Damage Mario, Pokémon, Naruto Brands

Japan's Ministry of Foreign Affairs has formally demanded the U.S. government stop using characters from Mario, Pokémon, and Naruto in official social media posts without permission. The requests, made at least twice in June 2025 through diplomatic channels, cite copyright concerns and potential brand damage from pro-war content. Japanese fans have amplified the pressure through a petition that reached the Cabinet Office and drew international media attention.