Microsoft's Xbox Game Pass suffered a substantial loss of "millions of subscribers" following a 50% price increase in October 2025. The service's Ultimate tier jumped from $19.99 to $29.99 monthly, sparking widespread backlash. Despite a later price reduction to $22.99, the impact on subscribers was significant.
Xbox Game Pass has seen a significant drop in subscribers following a substantial price increase in 2025. The hike has led to a loss of millions of subscribers, indicating a strong backlash from the gaming community. This shift raises concerns about the sustainability of the service's new pricing model.
Analysts predict gaming hardware prices will continue to rise until at least 2027 due to a RAM crisis, global inflation, and geopolitical turmoil. The cost of consoles and gaming PCs is expected to increase, with no definitive price ceiling in sight. This trend may push budget gamers towards subscriptions, cloud gaming, and mobile options.
Xbox Game Pass subscribers are in for a treat this June with a fresh lineup of games. The latest additions promise to cater to diverse tastes, from action-packed adventures to strategic gameplay. Discover the full list of new June games coming to Xbox Game Pass.
Xbox Game Pass Ultimate, now priced at $22.99/month after a reduction from $29.99, has seen an increase in acquisitions and improved retention, according to Xbox CEO Asha Sharma. This shift comes after a 50% price hike in October 2025 led to slowed growth and subscriber loss. The move underscores the platform's effort to offer a better value equation, especially for casual gamers.
Xbox Game Pass has seen improved subscriber activity following a recent price reduction, according to Xbox leader Asha Sharma. The cut, which lowered Xbox Game Pass Ultimate from £23 to £17 monthly, has increased acquisitions and retention. Sharma cautions, however, that resolving the platform's challenges will take more than one move.
Xbox CEO Phil Spencer has expressed satisfaction with the initial outcomes of recent Game Pass price adjustments, calling them "a good first step." The move aims to enhance the service's appeal amidst a competitive gaming landscape. Subscribers have seen notable reductions, potentially boosting the platform's attractiveness.
Xbox Game Pass has seen a positive response following its price cut, according to Microsoft's CEO. The subscription service's adjusted pricing strategy is attracting and retaining gamers. This move underscores Microsoft's commitment to making Game Pass an indispensable gaming platform.
Fortnite's return to iOS has achieved a remarkable 3.4 million downloads in its first week, marking the game's highest seven-day download period in eight years. This surge outshines its second-week launch figures from 2018 and nearly matches its initial launch week. The game's global relaunch drove a 1,408% increase in daily activity.
Fortnite has made a global return to the Apple App Store, with the notable exception of Australia, as Epic Games gears up for the "final battle" in its legal showdown with Apple over App Store fees. This move coincides with mounting international pressure against Apple's practices. Epic vows to continue challenging what it deems anticompetitive behaviors.
