#Console Prices

Take-Two CEO Confident GTA 6 Will Thrive Despite Rising Console Costs

Despite the increased prices of PS5 and Xbox Series consoles, Take-Two CEO Strauss Zelnick believes GTA 6's allure will drive sales. Zelnick argues that the cost of frontline games has declined in real dollars over the past 30 years. GTA 6 launches exclusively on consoles on November 19, 2026.