Take-Two CEO Strauss Zelnick says rising console prices fueled by AI hardware demand won't slow Grand Theft Auto 6's November 19 launch. The executive believes the install base will meet original expectations despite PS5 and Xbox Series X/S price increases.
The Steam Machine's price is anticipated to surpass $1,000 due to the ongoing RAM crisis and rising gaming hardware costs. With the Steam Deck now priced at $949, industry trends suggest the Steam Machine will follow suit. As console prices, including the PS5 and Xbox Series X, are expected to increase, a $1,200 Steam Machine may soon seem reasonable by comparison.
Despite the increased prices of PS5 and Xbox Series consoles, Take-Two CEO Strauss Zelnick believes GTA 6's allure will drive sales. Zelnick argues that the cost of frontline games has declined in real dollars over the past 30 years. GTA 6 launches exclusively on consoles on November 19, 2026.
