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Electronic Arts (EA) has announced a significant realignment of resources. Criterion Games, known for the Need for Speed series, will now focus primarily on the Battlefield franchise. This move brings Criterion into collaboration with DICE, Ripple Effect, and Ridgeline to enhance the Battlefield series. However, a core group from Criterion will continue to work on Need for Speed. In this article, we will explore this development in detail, looking into its implications for both franchises and EA's overall strategy. Why Criterion Games is a Logical Choice for Battlefield Criterion is no stranger to the Battlefield franchise. Over the years, they have been involved in developing vehicle mechanics for the series. Vince Zampella, who leads multiple game teams including Battlefield and Need for Speed, expressed his confidence in a memo. He mentioned that Criterion’s expertise with Battlefield and their technological prowess will have an immediate positive impact on the development of Battlefield 2042 and future titles in the franchise. The State of Battlefield 2042 and EA’s Motivations It's essential to understand the context in which this move takes place. Battlefield 2042 has faced challenges since its launch. Bugs and core issues plagued the game, which required several months for DICE to address. The game's performance adds urgency to EA's strategy, given the stiff competition from other first-person shooters, most notably Call of Duty. This shift in development resources indicates that EA is looking to fortify the Battlefield series as one of its major franchises alongside other stalwarts like EA FC, Madden, Apex Legends, and The Sims. What Remains for Need for Speed While much of Criterion's team will now dedicate their efforts to Battlefield, a "core group" will remain with the Need for Speed franchise. Though details are scarce, this development could lead to slower production timelines for future Need for Speed titles. Fans of the series may need to adjust expectations regarding the frequency and scale of new releases. Vince Zampella’s Expanded Role and EA’s Long-term Strategy Vince Zampella, an FPS veteran with experience in Titanfall and Medal of Honor, has had Battlefield added to the portfolio of franchises he oversees. This move can be seen as a part of EA’s broader strategy to revamp its first-person shooter offerings. Given his track record and experience, Zampella's leadership could bring about the changes needed to make Battlefield a more reliable pillar for EA's long-term success. Final Thoughts EA's decision to shift Criterion Games' focus to Battlefield is significant. It reflects the company's commitment to bolstering the Battlefield franchise after the rocky launch of Battlefield 2042. While this move promises positive developments for Battlefield, it raises questions about the future of the Need for Speed series. As EA fortifies its key franchises, the gaming community will be keen to see how these strategic shifts unfold. Also Read:

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