Xbox and PlayStation are both pulling back from cross-platform promotion in their latest marketing moves. Xbox's new Minecraft Dungeons 2 trailer omits PS5 and Nintendo Switch 2 mentions that appeared in previous trailers. Meanwhile, PlayStation has revived its "only on PlayStation" branding for major first-party titles including Marvel's Wolverine and Ghost of Yotei.
PlayStation is reportedly pulling out of PC ports for single-player games, citing inconsistent releases and lack of revenue, as stated by Herman Hulst. This move means upcoming titles like Marvel's Wolverine will be exclusive to PS5. The decision does not affect live-service games, which will continue on PC.
Xbox CEO Asha Sharma hints at radical new business models for the next console generation, including ad-supported consoles and cloud-streaming innovations, to combat rising component costs. Project Helix's future hinges on finding affordable solutions without sacrificing performance. Sharma also outlines a cautious approach to exclusives, tying their expansion to the platform's overall health.
Marvel's Wolverine takes center stage at the upcoming PlayStation State of Play in under 48 hours, with a unique themed menu hinting at potential gameplay elements. The event, reminiscent of PlayStation's 2018 showcase featuring Marvel's Spider-Man and Ghost of Tsushima, promises a huge focus on exclusives. With no pre-event leaks, anticipation is high.
