Sales Snapshot
A few weeks after launch, Bungie’s Marathon has reportedly sold about 1.2 million copies, generating roughly $55 million across PC, PS5, and Xbox, according to analytics firm Alinea. For a Sony-backed shooter carrying Bungie’s legacy, that’s a muted debut.
“Marathon hasn't exactly made the splash Sony and Bungie wanted, even if the game underneath the surface is a masterwork of design,” said Rhys Elliott, Alinea Analytics’ Head of Market Analysis. “There’s a lot to love about Marathon — and the show ain’t over yet.” Neither Sony nor Bungie has released official sales figures.
Although Marathon is a first-party project by virtue of Bungie being owned by Sony, Bungie itself is listed as publisher on both Steam and the PlayStation Store. That positioning, and the game’s extraction-shooter DNA, may help explain where players are choosing to buy it.
Steam Leads, Consoles Lag
PC accounts for an estimated 70% of sales, with PS5 at 19% and Xbox at 11%, per Alinea’s report. A sub-20% share on PS5 stands out alongside reports that Sony is scaling back day-one PC launches for its major single-player exclusives, while keeping multiplayer titles multiplatform.
The split underlines where Marathon is finding traction. Extraction shooters tend to flourish on PC, where communities form quickly and streaming boosts visibility. For Sony’s live-service bets, Steam is carrying much of the weight right now.