Roblox Corporation saw its share price collapse by 70% following Q2 earnings that revealed a steady decline in daily active users from a peak of 152 million to 123 million. CFO Naveen Chopra attributed the shortfall to fewer viral hits and algorithm changes prioritising retention over monetisation, while also flagging heavy AI investment as a contributing factor to the weak results.
Roblox has partnered with youth marketing firm SuperAwesome to introduce brand-safe, COPPA-compliant advertising tailored for users under 13, aligning with its recent age-based account updates. This move aims to provide a secure environment for younger audiences while educating brands on responsible advertising practices through the 'Blox Aware' program. The collaboration underscores Roblox's commitment to safeguarding its vast under-13 user base.
Steam turns 20! Valve honors the significant milestones and offers anniversary gifts to users. Explore the rich history and future of this indispensable platform.
