GTA 6 Development Costs Soar Over $1bn, Take-Two CEO Discusses Pricing Strategy
Grand Theft Auto 6's development costs are estimated to exceed $1 billion, marking one of the most expensive game developments in history. Take-Two CEO Strauss Zelnick acknowledges the game's "expensive" endeavour but promises to "charge way, way, way less of the value delivery" upon its November 19th release for PS5 and Xbox Series X/S. The pricing strategy, potentially up to $100, sparks industry discussion.