Xbox Game Pass Ultimate, now priced at $22.99/month after a reduction from $29.99, has seen an increase in acquisitions and improved retention, according to Xbox CEO Asha Sharma. This shift comes after a 50% price hike in October 2025 led to slowed growth and subscriber loss. The move underscores the platform's effort to offer a better value equation, especially for casual gamers.
Xbox Game Pass has seen improved subscriber activity following a recent price reduction, according to Xbox leader Asha Sharma. The cut, which lowered Xbox Game Pass Ultimate from £23 to £17 monthly, has increased acquisitions and retention. Sharma cautions, however, that resolving the platform's challenges will take more than one move.
Fortnite is exploring a Disney+ integration to bolster its subscription appeal, particularly for Xbox Game Pass Ultimate members. This move comes as the value of Fortnite Crew has been questioned due to price hikes. The integration's details are pending, but it could significantly boost the game's subscription benefits.
Discover how to exploit a loophole to get 10 months of Xbox Game Pass Ultimate for £77, saving £92.94. This trick leverages EA Play subscriptions to significantly reduce the cost of accessing day-one Xbox releases, EA Play titles, cloud gaming, and the broader Game Pass library.
Xbox Game Pass Ultimate's price drops to $22.99, yet the service's value increases with day-one additions like Forza Horizon 6 (set in Japan with over 550 cars) and Subnautica 2 (featuring co-op) in May 2026. These titles, along with several indie gems, bolster the library starting from May 6 through May 19. The reduced price point of $22.99 for Xbox Game Pass Ultimate, down from $29.99, makes these additions even more appealing, especially considering the previous price of $19.99 before October last year.
Overwatch 2 players on Xbox Game Pass can unlock free skins, but only with an active subscription. Discover the details and potential limitations of this new feature.
